Superbrands, the independent authority and arbiter of branding, awarded GEEPAS the Superbrand award at the annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. The award was handed over by Mr. Mike English, Chairman, Superbrands Council to Mr. Nizar T.N, Director of Operations, Western International Group, parent company of GEEPAS. Leading brands from the UAE were awarded Superbrands status and the 2015 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of branding’, where the UAE’s strongest brands were honored.
GEEPAS is a constantly evolving brand experience in the field of consumer electronics & home appliances and is a leading provider of a range of high performance quality products at affordable prices. Thriving on its exceptional customer service and offering the widest range of products, GEEPAS has deserved the distinction of being a ‘Superbrand’ in the UAE. This honour demonstrates GEEPAS’ reliability and its being the best choice for customers.
Speaking on the well-deserved win by GEEPAS, Mr. Nizar T.N said, “We are thrilled for this achievement to be a Superbrand. GEEPAS, has over the years, become a part of every home and our commitment towards our customers, and their love towards the brand, is testimony to where we stand today”. With a history of over 3 decades of business behind it, GEEPAS has become a household name in the field of Electronics. Currently available in 86 countries across the globe, the extensive range of deliverables of over 1500 products caters to 360 degree requirements of a household. GEEPAS stands as one of the world’s leading Electronics brand and the only company which covers multiple segments like Entertainment Products, Home Appliances, Kitchen Appliances, Personal Gadgets and Lighting Products.
This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,500 senior managers and marketing professionals. The Superbrands programme acknowledges and rewards the highest standards of branding. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands book, which traces the history and achievements of each of the brands. GEEPAS is proud and honoured to be featured in this year’s Superbrands book.
Mr. Nizar T.N added, “Becoming a Superbrand is a great achievement for GEEPAS but one that would not have been possible without the endless support of its consumers. My belief is that only consumers can decide if a brand is great and they have chosen to make GEEPAS a Superbrand. It takes time for a brand to become trusted and relied upon. This award validates our belief in the quality of GEEPAS products and the excellent service that we offer.”
This accolade proves GEEPAS’ leading position and reputation in the market, and leveraging on this high brand recognition, GEEPAS will continue to deliver high quality products to its valuable customers worldwide, and look forward to further concreting their position as one of the leading electronics brand in the world.